Rapper Snoop Dogg has explained his refusal to endorse a presidential candidate in this year's election, a somewhat surprising turnaround.

Rapper Snoop Dogg says his new jewelry line, Lovechild, “speaks to every element” of who he is at this point in life.

Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party. Ahead of the celebratory festivities,

The beloved rapper and 'The Voice' coach launched a new fine jewelry line called Lovechild, in collaboration with Metal Alchemist and gamma. Snoop Dogg is a devout family man, but one thing he's learned is when to involve his family in his endeavors and when to keep them out.

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.